# identity.md

## Organization Overview
- **Company Name:** Aura Frames
- **Mission:** To provide the smartest digital picture frame, featuring easy setup, unlimited photo and video sharing, and no subscription required.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.
- Relevant links: [About Us](https://auraframes.com/about), [Team](https://auraframes.com/team)

## Operations & Structure
- **Business Model and Operational Approach:** Aura Frames operates by selling digital picture frames that emphasize user-friendly setup, unlimited photo and video sharing capabilities, and a no-subscription model.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Rated #1 by Wirecutter.